Monday, October 26, 2009

The Olsens Expand Fashion Influence... Again

Here is a little bit of fashion news that none of us should be suprised by; Mary-Kate and Ashley Olsen are spreading their style sense to a junior's line for retail chain J.C. Penney. After the success of their WalMart line, the high-end Elizabeth&James, and the men's store-only line The Row, it makes sense that they would expand to this market.

Olsenboye, named from the Olsen's ancestral last name, will be exclusive to J.C. Penney and will be available in 600 stores in February.

In an article by fashion website WWD, the line is described as a "casual sportswear and accessories collection, that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags, and shoes." The line is priced from $20 to $50.

Below are some of the items Olsenboye will be offering. Click here for the WWD article and here for
the Olsenboye promo!





















Comment below on the Olsens' lastest style excursion!

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